MBC + wappier = WIZZO

 

MBC Group (Middle East Broadcasting Center) is the largest and leading private media company in the Middle East & North Africa region with 18 TV channels, 2 FM radio stations, and multiple online platforms like SHAHID.NET and ALARABIYA.NET. Total audience is 300 million viewers every week.

WIZZO was launched in Q2 2015 and soon became the app of choice for the gamers across the region, combining top global and regional mobile games for both Android and iOS users. The outcome: 6M downloads = 3M app downloads + another 3M driven by the platform game downloads

COUNTRIES

GAME PUBLISHERS

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DOWNLOADS

TV CHANNELS

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POTENTIAL AUDIENCE REACH

Top-Tier Publisher + wappier = 50%+ KPIs Increase

 

Integrating the wappier SDK, resulted in dramatic increase of key performance metrics across the customer lifecycle in the region’s top market:

  • Store Downloads Ranking: from an Average Ranking of #30, stable to an Average of #15
  • ARPPU: wappier 46% higher than non-wappier
  • Transactions/Payer: wappier 25% higher than non-wappier
  • Days to 1st In-App Purchase: wappier 20% Earlier than non-wappier
  • Day 1 Retention: wappier 69% higher than non-wappier