Automated Loyalty
There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Period.
Showing Loyalty Some ❤
Creating a Loyalty Program that is both meaningful and personalized for hundreds or millions of consumers real-time is not easy. Sophisticated machine learning algorithms, deep consumer understanding, and true loyalty expertise need to be put into effect to calculate the perfect point and reward system that utilizes the optimal 1-1 gamification tactics to make consumers engage more and spend more.
The wappier platform offers a loyalty automation and retention optimization solution that enables native, dynamic, personalized Loyalty Programs that reward consumers for being loyal and interacting more with your brand. Why is this crucial?
We spend crazy budgets in advertising and acquisition.
However, average month 1 churn is 58%.
Meanwhile, it is 5 times cheaper to retain an old consumer rather than attract a new one.
Even a 5% increase in retention can lead to
30-100% revenue uplifts.
Let’s invest in
Loyalty!
How It Works: Closing The Loyalty Loop
From tracking and analyzing consumer behavior to targeting each and every one of them with their next best loyalty tactic at the optimal time.
Event Tracking:
Track Consumer Behavior
wappier’s AI Engine:
Model and Predict Consumer Behavior
wappier’s Loyalty Platform:
Customize, Configure, Enable
Personalized Loyalty Program: Next Best Action Recommendation
How It Works: Closing The Loyalty Loop
From tracking and analyzing consumer behavior to targeting each and every one of them with their next best loyalty tactic at the optimal time.
Event Tracking:
Track Consumer Behavior
wappier’s AI Engine:
Model and Predict Consumer Behavior
wappier’s Loyalty Platform:
Customize, Configure, Enable
Personalized Loyalty Program: Next Best Action Recommendation
Loyalty Mechanics and Customization
that bring together a native and dynamic Loyalty Program for each individual consumer.
Loyalty icon
Consumers click on the Loyalty Icon to access their Loyalty Profile. The icon’s UI and UX are fully customizable through the wappier Platform to match the brand’s look and feel.
Loyalty Profile
Consumers access their Loyalty Profile as a slide-in overlay on top of the mobile or web app to check all the latest tactics and offers now available or coming up next.
earn points
Consumers can see which events and actions reward them with Loyalty Points. The more they engage, the more points they win.
spend points
Loyal consumers get rewarded. They can redeem their Loyalty Points for digital or physical goods. Machine learning is used to map events to optimal amount of points and ideal type of rewards.
Loyalty Economy
Events, rewards, points are all configurable through the wappier Platform by using the power of AI to ensure a meaningful experience that does not affect the app's economy.
loyalty tactics
30+ Personalized Loyalty Tactics are ready to be configured through the wappier Platform in seconds, without engineering effort, proven to optimize each consumer’s LTV individually.
Loyalty Automation for Any Industry and Any Brand
No matter the industry, from travel to gaming and retail to finance, consumers need to be rewarded to feel valued and be loyal to your brand.
Enter the wappier platform to enable a fully customizable Loyalty experience for your consumers.
The Consumer Experience
Let’s see how Loyalty would look like in a gaming app. Let’s take Emily as an example.
She clicks on the Loyalty Icon to access her Loyalty Profile as a slide-in overlay on top of the game. The more she plays, the more loyalty points she collects.
Customizable Loyalty Icon
Customizable Loyalty Profile
Spend Points
Personalized Tactics
Now available for Emily:
- Point System
- Tier System
- Quest
- Daily Spin
- Giftpack
- Midnight Happy Hour
Customizable Loyalty Icon
Customizable Loyalty Profile
Spend Points
Personalized Tactics
Now available for Emily:
- Point System
- Tier System
- Quest
- Daily Spin
- Giftpack
- Midnight Happy Hour
Customizable Loyalty Icon
Customizable Loyalty Profile
Customizable Loyalty Profile
Personalized Tactics
Now available for Emily:
- Point System
- Tier System
- Quest
- Daily Spin
- Giftpack
- Midnight Happy Hour
Spend Points
Loyalty Tactics
Go beyond points!
Reward your consumers with personalized gamified features and tactics, all ready to launch in minutes
through the wappier platform without any engineering or live ops effort.
Tier System
Happy Hour
Daily Bonus
Wheel of Fortune
Cash-Back
…
Point System
Draws
Leaderboards
Chat
P2P Challenges
Scratch & Win
Invite a Friend
….
Quests
Achievements
Instant Rewards
Objectives
Uber Missions
….
Flash Sales
1+1 Offers
Bundles
Coupons
Giftpacks & Vouchers
Watch Videos (Ads)
…
Tier System
Happy Hour
Daily Bonus
Wheel of Fortune
Cash-Back
…
Point System
Draws
Leaderboards
Chat
P2P Challenges
Scratch & Win
Invite a Friend
….
Quests
Achievements
Instant Rewards
Objectives
Uber Missions
….
Flash Sales
1+1 Offers
Bundles
Coupons
Giftpacks & Vouchers
Watch Videos (Ads)
…
4 Groups, 30+ Tactics, Millions of Consumers: Loyalty and Gamification Made Easy
Tactics are the magic sauce that powers true Loyalty Automation. Over 30 of them, ready to be configured through the wappier platform in minutes! No engineering effort required, just creativity and data-driven decision making.
Out-Of-The-Box
System Recommended
Personalized
Ready-To-Launch
KPI-Designed
Marketing Friendly
Configure and enable a Loyalty Tactic
through the wappier platform in minutes!
Here is how:
Enter the platform
✓ Go to “Tactics”
✓ Schedule timing
✓ Configure branding
✓ Select audience
✓ Preview
✓ Enable!
PS: You can AB test any tactic to better measure its effectiveness 😉
AI-Powered Recommendation Engine
Let our AI Engine decide which is the next best loyalty tactic for each individual consumer!
Emily, Level 12
Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"
John, Level 2
Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"
AI-Powered Recommendation Engine
Let our AI Engine decide which is the next best loyalty tactic for each individual consumer!
Emily, Level 12
Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"
John, Level 2
Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"
How We
Work Together
App Analysis
Event Mapping
Reward Definition
Integration
QA and Testing
Builds Submission
Platform Deep Dive and Training
Loyalty Configuration: Rewards, Tactics, UI
Machine Learning Algorithm Training
Performance Monitoring
A/B/n Testing
Solution Management and Optimization
