Automated Loyalty Boosting Revenue and Retention | wappier

Automated Loyalty

There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Period.

Showing Loyalty Some ❤

Creating a Loyalty Program that is both meaningful and personalized for hundreds or millions of consumers real-time is not easy. Sophisticated machine learning algorithms, deep consumer understanding, and true loyalty expertise need to be put into effect to calculate the perfect point and reward system that utilizes the optimal 1-1 gamification tactics to make consumers engage more and spend more.

The wappier platform offers a loyalty automation and retention optimization solution that enables native, dynamic, personalized Loyalty Programs that reward consumers for being loyal and interacting more with your brand. Why is this crucial?

We spend crazy budgets in advertising and acquisition.

However, average month 1 churn is 58%.

Meanwhile, it is 5 times cheaper to retain an old consumer rather than attract a new one.

Even a 5% increase in retention can lead to
30-100% revenue uplifts.

Let’s invest in
Loyalty!

How It Works: Closing The Loyalty Loop

From tracking and analyzing consumer behavior to targeting each and every one of them with their next best loyalty tactic at the optimal time.

Event Tracking:
Track Consumer Behavior

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wappier’s AI Engine:
Model and Predict Consumer Behavior

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wappier’s Loyalty Platform:
Customize, Configure, Enable

wappier Loyalty Platform
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Personalized Loyalty Program: Next Best Action Recommendation

wappier Loyalty User Profile
How It Works: Closing The Loyalty Loop

From tracking and analyzing consumer behavior to targeting each and every one of them with their next best loyalty tactic at the optimal time.

Event Tracking:
Track Consumer Behavior

wappier’s AI Engine:
Model and Predict Consumer Behavior

wappier’s Loyalty Platform:
Customize, Configure, Enable

wappier Loyalty Platform

Personalized Loyalty Program: Next Best Action Recommendation

wappier Loyalty User Profile

Loyalty Mechanics and Customization

Full UI and UX Customization of the Loyalty Experience: AI-powered components and mechanics
that bring together a native and dynamic Loyalty Program for each individual consumer.

Loyalty icon

Consumers click on the Loyalty Icon to access their Loyalty Profile. The icon’s UI and UX are fully customizable through the wappier Platform to match the brand’s look and feel.

Loyalty Profile

Consumers access their Loyalty Profile as a slide-in overlay on top of the mobile or web app to check all the latest tactics and offers now available or coming up next.

earn points

Consumers can see which events and actions reward them with Loyalty Points. The more they engage, the more points they win.

customizable loyalty user profile

spend points

Loyal consumers get rewarded. They can redeem their Loyalty Points for digital or physical goods. Machine learning is used to map events to optimal amount of points and ideal type of rewards.

Loyalty Economy

Events, rewards, points are all configurable through the wappier Platform by using the power of AI to ensure a meaningful experience that does not affect the app's economy.

loyalty tactics

30+ Personalized Loyalty Tactics are ready to be configured through the wappier Platform in seconds, without engineering effort, proven to optimize each consumer’s LTV individually.

Loyalty Automation for Any Industry and Any Brand

No matter the industry, from travel to gaming and retail to finance, consumers need to be rewarded to feel valued and be loyal to your brand.
Enter the wappier platform to enable a fully customizable Loyalty experience for your consumers.

commerce
wappier Loyalty Automation for Sharing Economies
wappier Loyalty Automation for Gambling
wappier Loyalty Automation for Food and Restaurants - Quest Feature
wappier Loyalty Automation for Banking and Finance
wappier Loyalty Automation for Travel
wappier Loyalty Automation for Telecoms and Media
wappier Loyalty Automation for Apps and Games - Quest Feature
The Consumer Experience

Let’s see how Loyalty would look like in a gaming app. Let’s take Emily as an example.
She clicks on the Loyalty Icon to access her Loyalty Profile as a slide-in overlay on top of the game. The more she plays, the more loyalty points she collects.

Customizable Loyalty Icon

wappier Loyalty Programs seamless with gameplay

Customizable Loyalty Profile

wappier Loyalty Automation for Apps and Games - Quest Feature

Spend Points

wappier Loyalty Programs: spend loyalty points for in-app currency
wappier Loyalty Icon: the entry point

Personalized Tactics

Now available for Emily:

  • Point System
  • Tier System
  • Quest
  • Daily Spin
  • Giftpack
  • Midnight Happy Hour
line
wappier Loyalty Programs: win in-app currency for loyalty points

Customizable Loyalty Icon

wappier Loyalty Programs seamless with gameplay

Customizable Loyalty Profile

wappier Loyalty Automation for Apps and Games - Quest Feature

Spend Points

wappier Loyalty Programs: spend loyalty points for in-app currency
wappier Loyalty Icon: the entry point

Personalized Tactics

Now available for Emily:

  • Point System
  • Tier System
  • Quest
  • Daily Spin
  • Giftpack
  • Midnight Happy Hour
line
wappier Loyalty Programs: win in-app currency for loyalty points

Customizable Loyalty Icon

wappier Loyalty Programs seamless with gameplay

Customizable Loyalty Profile

wappier Loyalty Automation for Apps and Games - Quest Feature

Customizable Loyalty Profile

Personalized Tactics

Now available for Emily:

  • Point System
  • Tier System
  • Quest
  • Daily Spin
  • Giftpack
  • Midnight Happy Hour

Spend Points

wappier Loyalty Programs: spend loyalty points for in-app currency

Loyalty Tactics

Go beyond points!
Reward your consumers with personalized gamified features and tactics, all ready to launch in minutes
through the wappier platform without any engineering or live ops effort.

Tier System

Happy Hour

Daily Bonus

Wheel of Fortune

Cash-Back

Point System

Draws

Leaderboards

Chat

P2P Challenges

Scratch & Win

Invite a Friend

….

Quests

Achievements

Instant Rewards

Objectives

Uber Missions

….

Flash Sales

1+1 Offers

Bundles

Coupons

Giftpacks & Vouchers

Watch Videos (Ads)

Tier System

Happy Hour

Daily Bonus

Wheel of Fortune

Cash-Back

Point System

Draws

Leaderboards

Chat

P2P Challenges

Scratch & Win

Invite a Friend

….

Quests

Achievements

Instant Rewards

Objectives

Uber Missions

….

Flash Sales

1+1 Offers

Bundles

Coupons

Giftpacks & Vouchers

Watch Videos (Ads)

4 Groups, 30+ Tactics, Millions of Consumers: Loyalty and Gamification Made Easy

Tactics are the magic sauce that powers true Loyalty Automation. Over 30 of them, ready to be configured through the wappier platform in minutes! No engineering effort required, just creativity and data-driven decision making.

Out-Of-The-Box

System Recommended

Personalized

Ready-To-Launch

KPI-Designed

Marketing Friendly

Configure and enable a Loyalty Tactic
through the wappier platform in minutes!

wappier Loyalty Automation Platform - Enable a quest feature in minutes

Here is how:

Enter the platform

✓ Go to “Tactics”

✓ Schedule timing

✓ Configure branding

✓ Select audience

✓ Preview

✓ Enable!

PS: You can AB test any tactic to better measure its effectiveness 😉

AI-Powered Recommendation Engine

Let our AI Engine decide which is the next best loyalty tactic for each individual consumer!

Emily, Level 12

Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"

John, Level 2

Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

AI-Powered Recommendation Engine

Let our AI Engine decide which is the next best loyalty tactic for each individual consumer!

Emily, Level 12

Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"

John, Level 2

Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

How We
Work Together

App Analysis
Event Mapping
Reward Definition

Integration
QA and Testing
Builds Submission

Platform Deep Dive and Training
Loyalty Configuration: Rewards, Tactics, UI
Machine Learning Algorithm Training

Performance Monitoring
A/B/n Testing
Solution Management and Optimization

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wappier featured @ PocketGamer.biz 📹

12 September 2018: Video Interview for PocketGamer.biz

Interview Title: “wappier on Using Dynamic Pricing in Mobile Games to Increase Spending and Retention”

Last September, wappier joined forces with Pocket Gamer Connects Helsinki 2018 and was part of this amazing mobile gaming gathering. On day 2, our Founder and CEO, Alex Moukas, met with James Gilmour, Video Production Editor at PocketGamer.biz. Alex chatted with James about Dynamic Pricing and how we are using machine learning to automate the pricing of IAPs in mobile games leading to a positive impact on both user spending and player/payer retention.

wappier does #PGCLondon2019 Flag: United Kingdom on Apple

21-22 January 2019: Pocket Gamer Connects London 2019

Session Title: “Loyalty Programs – Increasing Engagement and Retention Outside of Gameplay”

Our Founder and CEO, Alex Moukas, took the stage this January and shared his insights on why app developers need to invest in loyalty and retention to make more out of their existing users.

Summary: Leading brands and organizations around the world use Loyalty Programs as a way to engage meaningfully with their customers. Why not in mobile gaming? Loyalty Programs are an easy and effective way to improve engagement and retention outside of gameplay. Even a 5% increase in retention can lead to 30-100% increase in revenue. Plus, it’s cheaper to retain an old customer than acquiring a new one.

In this session, Alex Moukas will demonstrate how game developers can get revenue and retention boosts of 30%+ by enabling an Automated Loyalty Program for their existing players on top their game. He will focus on specific loyalty tactics, how to set up a program without affecting the underlying gameplay, and share case study results from over 30 mobile games.

wappier does #GDConnect2019 Flag: United Kingdom on Google

28-30 May 2019: wappier part of GameDaily Connect London 2019. With over 7,000 attendees each year, GameDaily Connect, ex Casual Connect, is one of the largest mobile gaming trade shows across the world with events in China, Serbia, Kyiv, Tel Aviv, London, Seattle, Anaheim, San Francisco, and more.

Panel Session Title: “Mobile Gaming Today”

Awesome Panelists:

Awesome Moderator: Our own Ted Verani, VP of Business Development @ wappier

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but how can today’s game makers stand out from the crowd on the App Store and Google Play? How can they not only acquire users but retain them? What are the keys to success and what lies ahead for the booming mobile space? Our panel of experts will discuss the vital points developers need to understand.

wappier does #PGCHelsinki2019 Flag: Finland on Google

1-2 October 2019: wappier proudly being part of Pocket Gamer Connects Helsinki in October 2019. The mobile gaming industry was there and so were we! On day 1, our Ted Verani, VP of Business Development at wappier, took the stage to wow the crowds.   

Session Title: “IAP Pricing Optimization: Timing and Place”

Summary: Knowing the right price in the right location at the right time is the first step towards maximizing revenue from in-app purchases. This tour of factors proven to impact IAP purchasing decisions will offer attendees a collection of low-cost, high-impact techniques for developing profitable mobile gaming environments combined with a case study on Global Pricing (per country optimization) results.

wappier @ PocketGamer.biz YouTube Channel

wappier featured @ PocketGamer.biz 📹

23 January 2018: Video Interview for PocketGamer.biz

The wappier team traveled to London this January to take part in Pocket Gamer Connects London 2018.

Interview Title: “wappier on Improving Mobile Game Monetization by up to 50%”

On day 1, Alex Moukas, Founder and CEO at wappier, gave a very insightful interview to James Gilmour, Video Production Editor at PocketGamer.biz. Alex shared with James his insights about the mobile gaming industry and how wappier is here to help it by building a cloud-based platform that optimizes revenue for mobile apps and games through Engagement and Loyalty Programs and Dynamic Pricing.

 

wappier @ White Nights St. Petersburg 2018

wappier does #WN2018 Flag: Russia on Apple iOS 13.2

4-5 June 2018: White Nights Conference @ Saint Petersburg

Alex Moukas, Founder and CEO at wappier, took the stage last June and shared his insights on why it is crucial to starts investing effort and intelligence on post-acquisition.

Session Title: “Users Acquired … Now What? Mastering Your Game’s Loyalty & Pricing”

 Summary: Established industries, multinationals, the Fortune-500 companies around the world use Processes and Systems that deliver 30-50% revenue increase from existing customers. Why are they literally non-existent in the Mobile Gaming World? It’s cheaper to retain an old user than acquire a new one, right? For the first time in history, 50-people companies are called to manage 50 million users, this cannot happen with typical marketing automation, segmentation, and workflows. Case studies show it’s time to start thinking of ways to reduce user churn and increase revenue from existing customers.

 

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wappier @ Dev.Play Bucharest 2018

wappier does #DevPlay2018 ✈️

4-5 October 2018: Dev.Play Conference in Bucharest powered by the Romanian Game Developers Association (RGDA), wappier was there!

Our VP of Global Business Development, Ted Verani, was there to talk Mobile Gaming and explain how wappier’s Intelligent Revenue Management Platform is transforming the way app developers and marketers maximize consumer revenue with powerful AI that moves beyond marketing automation.

Session Title: “Users Acquired … Now What? How to Use Loyalty Programs and Pricing Optimization to Maximize Revenue”

wappier @ Casual Connect Belgrade 2018

wappier does #CCBelgrade! ✈️

1-3 October 2018: Casual Connect this October 2018 in Belgrade was just awesome! Ted Verani, wappier’s VP of Business Development, was there to meet old and new industry folks and moderate a #NotToBeMissed panel with:

Panel title: “Designing Games for Optimal IAP”

What did we talk about? While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games that consistently drive IAPs without alienating the player base.