Thoughts, insights, tips on how to make the most out of your existing consumers.
The latest IAP statistics suggest that despite the growing prominence of in-app advertising, mobile developers should never overlook the value of in-app purchases. wappier’s IAP
“The free-to-play market may be the most profitable gaming segment of all time, but it’s also the most competitive. Studios can’t just release games for
There’s no industry quite like mobile gaming, for better or worse. Today it accounts for roughly 80% of app store revenue and more than $50