WIZZO + wappier
75% Higher Cumulative ARPU!
The Brand
MBC Group is one of the biggest global media groups in the world, counting more than 150m weekly viewers. Founded back in 1991, the group includes today 18 TV channels, 2 FM radio stations, a premium content drama production company, and multiple online platforms with a reach of 358m monthly page views.
The Challenge
Having an outstanding audience reach across TV, radio, and web, MBC Group wanted to achieve a breakthrough connection between these channels and mobile. What would be the ideal way of penetrating not just the mobile ecosystem, but also the hearts of millennials, the brand’s most powerful advocates?
The Partnership
MBC Group partnered with wappier in 2015 to create a mobile gaming community, a cross-game, cross-publisher Loyalty System, called “WIZZO Games”, that connects games to gamers. The more you play, the more you get rewarded!
The Results
For 3 years and still counting, WIZZO’s success lies in the extreme B2B and B2C value it brings. It’s a Loyalty System that connects real-time top mobile games to high-quality players that get rewarded in the most meaningful way and feel special. Giving the right incentives to the right users results in amazing retention, gameplay, and spending uplifts.
21% Higher Day 1 Retention
24% Higher Time Spent in Game
25% More Transactions per Payer
75% Higher Cumulative ARPU
WIZZO In Numbers
