wappier for App Developers | wappier

wappier for App Developers

AI-Powered User Optimization Technology that App Developers use to make more out of their existing users.

In today’s technology ecosystem, machine learning is used extensively for user acquisition, but it is rarely utilized post-acquisition to boost revenue, increase engagement, and reduce churn. wappier’s platform offers an automated loyalty solution that improves engagement and retention, a pricing optimization engine to maximize revenue, and other 1:1 marketing campaigns and tactics to optimize the entire post-acquisition consumer journey. 

Whether you have a game, or a dating app, or an e-commerce app, you need to be able to understand who your users are: what they like and dislike, why they churn, why they stay, why they spend, why they stop spending, why they spend again. Doing this for millions of users in a real-time and personalized way is complex.

Based on these deep insights, wappier’s Intelligent Revenue Management Platform helps app and game developers engage deeper with their users and incentivize their behavior towards their KPIs.

Know Your Users

Gain deep insights into user behavior. Know what makes them come back more often, complete more levels, invite more friends, spend more, watch more ads.

Manage Your Users

Go beyond men and women, age and country groups, iOS and Android. Use predicted user attributes to create dynamic user profiles based on what they are about to do next.

Optimize Your Users

Now that you know who your users are, it’s time to act on this. The AI Engine recommends the next best action for each user real-time.

Know Your Users

Gain deep insights into user behavior. Know what makes them come back more often, complete more levels, invite more friends, spend more, watch more ads.

Manage Your Users

Go beyond men and women, age and country groups, iOS and Android. Use predicted user attributes to create dynamic user profiles based on what they are about to do next.

Optimize Your Users

Now that you know who your users are, it’s time to act on this. The AI Engine recommends the next best action for each user real-time.

But, how can you know for millions or billions of users which is the best pricing offer or the best loyalty tactic for each and every one of them?

Here Is Why We Should Talk

It’s the first time in history 50-people companies are called to manage 50 million users. Apps and games need the tools and the MarTech stack to bring the sophistication that exists in user acquisition to user management and optimization. We help them do that by creating this MarTech stack.

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Marketing Is Not UA

Typical games and apps allocate 80-90% to User Acquisition, while the typical multinational spends 2/3 on post-acquisition, meaning CRM, Loyalty, and Revenue Management.

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Limited Resources

Small companies are called to manage millions of users. Exact same needs as a multinational, but only 1/100th of the headcount.

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Cost Of Acquisition

UA cost is rapidly rising, making it harder and harder to acquire profitably a new consumer. At the same time, average day 2 churn is 40%.

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Live Ops Is Key

Investing in Live Ops to maximize revenue and LTV is critical, but also a challenge to maintain and scale successfully.

AI Engine for App & Game Developers

Whether it is the next best loyalty tactic or the next best IAP price recommendation, wappier’s AI Engine processes more than 2b data facts per day to optimize and extend each user’s journey in your app. Automate your post-acquisition funnel optimization and make each ad dollar count.

Use AI to make your UA budget count

AI Engine for App & Game Developers

Whether it is the next best loyalty tactic or the next best IAP price recommendation, wappier’s AI Engine processes more than 2b data facts per day to optimize and extend each user’s journey in your app. Automate your post-acquisition funnel optimization and make each ad dollar count.

Use AI to make your UA budget count

wappier funnel for app developers
wappier Loyalty Automation Platform - Enable a quest feature in minutes

Automated Loyalty and Retention for App and Game Developers

wappier offers a native, dynamic, and personalized Loyalty Automation Software that creates loyalty programs, seamless with gameplay, that reward users for coming back more often, being loyal, spending more. AI is used to model and predict user behavior to compute the right reward for the right user at the optimal time avoiding churn and increasing LTV.

Configure and enable a Quest Tactic through the wappier platform in minutes!

Automated Loyalty and Retention for App and Game Developers

wappier offers a native, dynamic, and personalized Loyalty Automation Software that creates loyalty programs, seamless with gameplay, that reward users for coming back more often, being loyal, spending more. AI is used to model and predict user behavior to compute the right reward for the right user at the optimal time avoiding churn and increasing LTV.

wappier Loyalty Automation Platform - Enable a quest feature in minutes

Configure and enable a Quest Tactic through the wappier platform in minutes!

What Loyalty Automation Means:

ML-Based Point System


Deep Integration with App’s Mechanics


Native, Customizable UI and UX


30+ Preconfigured Loyalty Tactics


Real-Time 1-1 Personalization


Next Best Action Recommendation


User Profiling and Clustering


Pattern Identification


Content Marketing Automation


What Loyalty Automation Means:

ML-Based Point System


Deep Integration with App’s Mechanics


Native, Customizable UI and UX


30+ Preconfigured Loyalty Tactics


Real-Time 1-1 Personalization


Next Best Action Recommendation


User Profiling and Clustering


Pattern Identification


Content Marketing Automation


IAP Pricing Optimization for App and Game Developers

Each user is different. They live in different countries, have different spending power and probability to buy, completely different dynamics. How is it possible to charge an SKU for $2.99 for everybody? It just doesn’t make sense. You need to adjust the pricing of each SKU to each country and each user. Advanced machine learning and predictive econometric models are needed to do this both real-time and on a 1-1 basis. It’s not easy but we have an automated solution for that.

IAP Pricing Optimization by wappier
pricing-2-1-768x439
IAP Pricing Optimization by wappier

IAP Pricing Optimization for App and Game Developers

Each user is different. They live in different countries, have different spending power and probability to buy, completely different dynamics. How is it possible to charge an SKU for $2.99 for everybody? It just doesn’t make sense. You need to adjust the pricing of each SKU to each country and each user. Advanced machine learning and predictive econometric models are needed to do this both real-time and on a 1-1 basis. It’s not easy but we have an automated solution for that.

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Group 50
Group 63
pricing-2-1-768x439

AI Engine for App & Game Developers

Whether it is the next best loyalty tactic or the next best IAP price recommendation, wappier’s AI Engine processes more than 2b data facts per day to optimize and extend each user’s journey in your app. Automate your post-acquisition funnel optimization and make each ad dollar count.

Use AI to make your UA budget count

AI Engine for App & Game Developers

Whether it is the next best loyalty tactic or the next best IAP price recommendation, wappier’s AI Engine processes more than 2b data facts per day to optimize and extend each user’s journey in your app. Automate your post-acquisition funnel optimization and make each ad dollar count.

Use AI to make your UA budget count

wappier funnel for app developers

Next Generation Analytics for App and Game Developers

Descriptive Analytics

Deep Dive into the Past and Present: The what, how, when, and why of your users’ behavior.

Predictive Analytics

Forecast of the Future: What will your users do next? Who are just about to churn? Who are the most likely to do their next purchase? Which of the newbies are most likely to become whales?

Prescriptive Analytics

Influence the Future: Let the platform’s predictive behavioral intelligence power what each user will see, what offers and content they will receive, based on what they are most likely to respond to.

wappier Descriptive, Predictive, Prescriptive Analytics

Next Generation Analytics for App and Game Developers

Descriptive Analytics

Deep Dive into the Past and Present: The what, how, when, and why of your users’ behavior.

Predictive Analytics

Forecast of the Future: What will your users do next? Who are just about to churn? Who are the most likely to do their next purchase? Which of the newbies are most likely to become whales?

Prescriptive Analytics

Influence the Future: Let the platform’s predictive behavioral intelligence power what each user will see, what offers and content they will receive, based on what they are most likely to respond to.

wappier Descriptive, Predictive, Prescriptive Analytics
Myra, Level 12

Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"

Eyad, Level 2

Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

Next Best Action Recommendation for App and Game Developers

Each user is different. Different motives and instincts drive different behaviors. Our Machine Learning algorithms analyze these differences and decide which is the next best loyalty tactic for each user in real-time.

Successful loyalty programs are the ones that are meaningfully personalized to each individual’s needs. Two different players, Maira from Canada and Eyad from Egypt, enter their loyalty program in XOTO game.

Next Best Action Recommendation for App and Game Developers

Each user is different. Different motives and instincts drive different behaviors. Our Machine Learning algorithms analyze these differences and decide which is the next best loyalty tactic for each user in real-time.

Successful loyalty programs are the ones that are meaningfully personalized to each individual’s needs. Two different players, Maira from Canada and Eyad from Egypt, enter their loyalty program in XOTO game.

Myra, Level 12

Payer Status: Minnow
Current LTV: High
Probability to Buy: 65%
Next Best Tactic: "Quest"

Eyad, Level 2

Payer Status: Free
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

ML-Based Data Visualization for App and Game Developers

Data is complex and its visualization can get even trickier. Let’s say you have a game that has 1m MAUs that generate 1b events per day. How do you process that data? How do you visualize it? How do you move beyond dull spreadsheets and standard gameplay KPIs?

Our machine learning based data visualization engine identifies critical consumer behavioral patterns out of billions of data facts and enables app developers to better understand their users by finding answers to questions they didn’t know they should be asking.

wappier ML-Based Data Visualization Platform for Marketers

ML-Based Data Visualization for App and Game Developers

Data is complex and its visualization can get even trickier. Let’s say you have a game that has 1m MAUs that generate 1b events per day. How do you process that data? How do you visualize it? How do you move beyond dull spreadsheets and standard gameplay KPIs?

Our machine learning based data visualization engine identifies critical consumer behavioral patterns out of billions of data facts and enables app developers to better understand their users by finding answers to questions they didn’t know they should be asking.

wappier ML-Based Data Visualization Platform for Marketers
wappier Smart Audience Management for App Developers

Smart Audience Management for App and Game Developers

From 10k to 100m MAUs, wappier’s Audience Manager gives app and game developers the ability to manage their users in the easiest and most data-driven way. Go beyond country, gender, age or platform filtering, by creating dynamic smart audiences based on current and forecasted behavioral patterns.

Select “Whales with 70%+ Probability to Churn and send them a personalized, limited-time “Bundle” Tactic!

Smart Audience Management for App and Game Developers

From 10k to 100m MAUs, wappier’s Audience Manager gives app and game developers the ability to manage their users in the easiest and most data-driven way. Go beyond country, gender, age or platform filtering, by creating dynamic smart audiences based on current and forecasted behavioral patterns.

Select “Whales with 70%+ Probability to Churn and send them a personalized, limited-time “Bundle” Tactic!

wappier Smart Audience Management for App Developers

Each User Counts

User engagement shouldn’t just mean sending messages. We need to go deeper.

1-1 User Optimization: We bring together AI Technology that moves beyond typical marketing automation by understanding, modeling, predicting, and optimizing user behavior.

SDK tracks and sends real-time data

AI analyzes and predicts user behavior

System collects and processes this data

Platform recommends and serves user’s next best action

Each User Counts

User engagement shouldn’t just mean sending messages. We need to go deeper.

1-1 User Optimization: We bring together AI Technology that moves beyond typical marketing automation by understanding, modeling, predicting, and optimizing user behavior.

wappier Automation: Closing the Loop
consumer

Personalized Rewards and Offers, Happier Consumer

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1-1 Consumer Optimization

✓ Right Loyalty Tactic

✓ Right Price

✓ Right Timing

✓ Right Consumer

customers

More Revenue, Happier Developer

Know Your Users

Gain deep insights into user behavior. Know what makes them come back more often, complete more levels, invite more friends, spend more, watch more ads.

Manage Your Users

Go beyond men and women, age and country groups, iOS and Android. Use predicted user attributes to create dynamic user profiles based on what they are about to do next.

Optimize Your Users

Now that you know who your users are, it’s time to act on this. The AI Engine recommends the next best action for each user real-time.

Know Your Users

Gain deep insights into user behavior. Know what makes them come back more often, complete more levels, invite more friends, spend more, watch more ads.

Manage Your Users

Go beyond men and women, age and country groups, iOS and Android. Use predicted user attributes to create dynamic user profiles based on what they are about to do next.

Optimize Your Users

Now that you know who your users are, it’s time to act on this. The AI Engine recommends the next best action for each user real-time.

Let’s Get Started!

Why you will love working with us:

✓ Easy Set-Up and Integration

✓ Full UI and Branding Customization

✓ Tech Support and Documentation

✓ Dedicated Customer Success Manager

✓ Weekly Performance Reports and Ongoing Optimization

You probably have questions, let’s talk and see how we could work together.

Step 1

Let’s get to know each other, book a 30’ call!

Step 2

Meet your Dedicated Customer Success Manager

Step 3

Platform Sign Up and Training

Step 4

Set-Up and Solution Configuration

Step 5

Launch

Step 6

Ongoing Solution Management and Optimization

Let’s Get Started!

Why you will love working with us:

✓ Easy Set-Up and Integration

✓ Full UI and Branding Customization

✓ Tech Support and Documentation

✓ Dedicated Customer Success Manager

✓ Weekly Performance Reports and Ongoing Optimization

You probably have questions, let’s talk and see how we could work together.

Step 1

Let’s get to know each other, book a 30’ call!

Step 2

Meet your Dedicated Customer Success Manager

Step 3

Platform Sign Up and Training

Step 4

Set-Up and Solution Configuration

Step 5

Launch

Step 6

Ongoing Solution Management and Optimization

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wappier does #GDConnect2019 Flag: United States on Google Android 10.0

 

Our own Ted Verani moderated the Mobile Gaming Today panel with industry leaders at GameDaily Connect USA on August 27, 2019.

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but it is very challenging for game makers stand out from the crowd in app stores.  This led off a free wheeling conversation about how to not oly acquire players but to retain them,  as well as discussion on market trends and keys to success for the booming mobile space.  Our panel of experts shared perspectives and  vital points developers need to understand.

 

PANELISTS:

 

MODERATOR:

Ted Verani, Vice President Business Development, wappier

wappier featured @ PocketGamer.biz 📹

12 September 2018: Video Interview for PocketGamer.biz

Interview Title: “wappier on Using Dynamic Pricing in Mobile Games to Increase Spending and Retention”

Last September, wappier joined forces with Pocket Gamer Connects Helsinki 2018 and was part of this amazing mobile gaming gathering. On day 2, our Founder and CEO, Alex Moukas, met with James Gilmour, Video Production Editor at PocketGamer.biz. Alex chatted with James about Dynamic Pricing and how we are using machine learning to automate the pricing of IAPs in mobile games leading to a positive impact on both user spending and player/payer retention.

wappier does #PGCLondon2019 Flag: United Kingdom on Apple

21-22 January 2019: Pocket Gamer Connects London 2019

Session Title: “Loyalty Programs – Increasing Engagement and Retention Outside of Gameplay”

Our Founder and CEO, Alex Moukas, took the stage this January and shared his insights on why app developers need to invest in loyalty and retention to make more out of their existing users.

Summary: Leading brands and organizations around the world use Loyalty Programs as a way to engage meaningfully with their customers. Why not in mobile gaming? Loyalty Programs are an easy and effective way to improve engagement and retention outside of gameplay. Even a 5% increase in retention can lead to 30-100% increase in revenue. Plus, it’s cheaper to retain an old customer than acquiring a new one.

In this session, Alex Moukas will demonstrate how game developers can get revenue and retention boosts of 30%+ by enabling an Automated Loyalty Program for their existing players on top their game. He will focus on specific loyalty tactics, how to set up a program without affecting the underlying gameplay, and share case study results from over 30 mobile games.

wappier does #GDConnect2019 Flag: United Kingdom on Google

28-30 May 2019: wappier part of GameDaily Connect London 2019. With over 7,000 attendees each year, GameDaily Connect, ex Casual Connect, is one of the largest mobile gaming trade shows across the world with events in China, Serbia, Kyiv, Tel Aviv, London, Seattle, Anaheim, San Francisco, and more.

Panel Session Title: “Mobile Gaming Today”

Awesome Panelists:

Awesome Moderator: Our own Ted Verani, VP of Business Development @ wappier

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but how can today’s game makers stand out from the crowd on the App Store and Google Play? How can they not only acquire users but retain them? What are the keys to success and what lies ahead for the booming mobile space? Our panel of experts will discuss the vital points developers need to understand.

wappier does #PGCHelsinki2019 Flag: Finland on Google

1-2 October 2019: wappier proudly being part of Pocket Gamer Connects Helsinki in October 2019. The mobile gaming industry was there and so were we! On day 1, our Ted Verani, VP of Business Development at wappier, took the stage to wow the crowds.   

Session Title: “IAP Pricing Optimization: Timing and Place”

Summary: Knowing the right price in the right location at the right time is the first step towards maximizing revenue from in-app purchases. This tour of factors proven to impact IAP purchasing decisions will offer attendees a collection of low-cost, high-impact techniques for developing profitable mobile gaming environments combined with a case study on Global Pricing (per country optimization) results.

wappier @ PocketGamer.biz YouTube Channel

wappier featured @ PocketGamer.biz 📹

23 January 2018: Video Interview for PocketGamer.biz

The wappier team traveled to London this January to take part in Pocket Gamer Connects London 2018.

Interview Title: “wappier on Improving Mobile Game Monetization by up to 50%”

On day 1, Alex Moukas, Founder and CEO at wappier, gave a very insightful interview to James Gilmour, Video Production Editor at PocketGamer.biz. Alex shared with James his insights about the mobile gaming industry and how wappier is here to help it by building a cloud-based platform that optimizes revenue for mobile apps and games through Engagement and Loyalty Programs and Dynamic Pricing.

 

wappier @ White Nights St. Petersburg 2018

wappier does #WN2018 Flag: Russia on Apple iOS 13.2

4-5 June 2018: White Nights Conference @ Saint Petersburg

Alex Moukas, Founder and CEO at wappier, took the stage last June and shared his insights on why it is crucial to starts investing effort and intelligence on post-acquisition.

Session Title: “Users Acquired … Now What? Mastering Your Game’s Loyalty & Pricing”

 Summary: Established industries, multinationals, the Fortune-500 companies around the world use Processes and Systems that deliver 30-50% revenue increase from existing customers. Why are they literally non-existent in the Mobile Gaming World? It’s cheaper to retain an old user than acquire a new one, right? For the first time in history, 50-people companies are called to manage 50 million users, this cannot happen with typical marketing automation, segmentation, and workflows. Case studies show it’s time to start thinking of ways to reduce user churn and increase revenue from existing customers.

 

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wappier @ Dev.Play Bucharest 2018

wappier does #DevPlay2018 ✈️

4-5 October 2018: Dev.Play Conference in Bucharest powered by the Romanian Game Developers Association (RGDA), wappier was there!

Our VP of Global Business Development, Ted Verani, was there to talk Mobile Gaming and explain how wappier’s Intelligent Revenue Management Platform is transforming the way app developers and marketers maximize consumer revenue with powerful AI that moves beyond marketing automation.

Session Title: “Users Acquired … Now What? How to Use Loyalty Programs and Pricing Optimization to Maximize Revenue”

wappier @ Casual Connect Belgrade 2018

wappier does #CCBelgrade! ✈️

1-3 October 2018: Casual Connect this October 2018 in Belgrade was just awesome! Ted Verani, wappier’s VP of Business Development, was there to meet old and new industry folks and moderate a #NotToBeMissed panel with:

Panel title: “Designing Games for Optimal IAP”

What did we talk about? While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games that consistently drive IAPs without alienating the player base.