wappier for Marketers
AI-Powered Optimization Technology that Marketers and Brands use to make more out of their existing consumers.
wappier’s truly innovative Machine Learning-Based Visualization technology delivers consumer viewpoints to marketers in a way that has never been done before.
The platform is leveraging machine learning to go from chaotic data pools to valuable information by deciding the what and the how of data visualization. Bringing a revolution to the data visualization and audience management industry by giving answers to questions you didn’t know you should be asking.
But, how do you know where to look to find the right answers?
ML-Based Data Visualization for Marketers
Data is complex and it has become even more complex to make sense of it. We have come a long way as human beings in data warehousing, processing, and business intelligence. However, data visualization got stuck. Our machine learning-based date visualization platform helps marketers from any vertical extract actionable insights from the most complex data sets.
What is interactive data visualization? Data visualization that gives answers to questions you didn’t know you should be asking.
wappier’s ML-Based Data Visualization
Typical Analytics Dashboard
ML-Based Data Visualization for Marketers
Data is complex and it has become even more complex to make sense of it. We have come a long way as human beings in data warehousing, processing, and business intelligence. However, data visualization got stuck. Our machine learning-based date visualization platform helps marketers from any vertical extract actionable insights from the most complex data sets.
What is interactive data visualization? Data visualization that gives answers to questions you didn’t know you should be asking.
wappier’s ML-Based Data Visualization
Typical Analytics Dashboard
Smart Audience Management for Marketers
Predefined audiences give biased answers. Our Audience Manager enables marketers to automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s probability to churn or buy, their predicted LTV, their responsiveness to offers, their matching to specific products, in order to serve them the right marketing campaign at the optimal time and thus optimize their behavior.
Select “Gold Status Members with 60%+ Probability to Buy” and send them a personalized, limited-time “1+1 Offer” Tactic!
Smart Audience Management for Marketers
Predefined audiences give biased answers. Our Audience Manager enables marketers to automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s probability to churn or buy, their predicted LTV, their responsiveness to offers, their matching to specific products, in order to serve them the right marketing campaign at the optimal time and thus optimize their behavior.
Select “Gold Status Members with 60%+ Probability to Buy” and send them a personalized, limited-time “1+1 Offer” Tactic!
AI Engine for Marketers
wappier’s AI engine tracks, models, predicts, and influences each consumer’s behavior real-time. One platform that leverages machine learning to go from chaotic data pools to valuable information by deciding what data to visualize and how to visualize it. We are enabling marketers to automate and optimize the entire post-acquisition consumer journey by understating who their consumers are and closing the loop for them.
Use AI to create a perfect funnel: a cylinder
Awareness and Consideration
Conversion
Turn visitors into customers
Repetitive Conversion
Turn customers into repeat customers
Loyalty and Advocacy
Turn repeat customers into brand advocates
AI Engine for Marketers
wappier’s AI engine tracks, models, predicts, and influences each consumer’s behavior real-time. One platform that leverages machine learning to go from chaotic data pools to valuable information by deciding what data to visualize and how to visualize it. We are enabling marketers to automate and optimize the entire post-acquisition consumer journey by understating who their consumers are and closing the loop for them.
Use AI to create a perfect funnel: a cylinder
Awareness and Consideration
Conversion
Turn visitors into customers
Repetitive Conversion
Turn customers into repeat customers
Loyalty and Advocacy
Turn repeat customers into brand advocates
Next Generation Analytics for Marketers
Descriptive Analytics
Summarize Consumer Behavior
Summarize the past in the most effective and comprehensive way. Leveraging advanced data processing, mining, aggregation, and visualization to deeply understand and analyze the what, how, when, and why of consumer behavior.
Predictive Analytics
Forecast Consumer Behavior
What are your consumer more likely to do next? Who are just about to convert? Who are the most likely to do their next purchase? Who are more responsive to email newsletters? Let’s find out!
Prescriptive Analytics
Affect Consumer Behavior
Now that you know what happened, why it happened and what will happen it’s time to close the loop by automagically targeting the right consumer with the right marketing campaign at the right time.
Next Best Action Recommendation for Marketers
Each consumer is different. There are thousands of parameters that affect and drive consumer behavior thus showing the same offers to everybody doesn’t make sense. Is it rainy or sunny? Is it beginning or end of the month? Is it weekend or weekday? Have consumers purchased an item during the last 7 days?
The wappier platform maximizes revenue and retention by using AI to recommend the next best action for each individual consumer real-time. Going beyond typical marketing automation and actually closing the loop.
John, Level 2
Loyalty Status: Bronze
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"
Emily, Level 12
Loyalty Status: Silver
Current LTV: Medium
Probability to Buy: 65%
Next Best Tactic: "Quest"
Next Best Action Recommendation for Marketers
Each consumer is different. There are thousands of parameters that affect and drive consumer behavior thus showing the same offers to everybody doesn’t make sense. Is it rainy or sunny? Is it beginning or end of the month? Is it weekend or weekday? Have consumers purchased an item during the last 7 days?
The wappier platform maximizes revenue and retention by using AI to recommend the next best action for each individual consumer real-time. Going beyond typical marketing automation and actually closing the loop.
John, Level 2
Loyalty Status: Bronze
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"
Emily, Level 12
Loyalty Status: Silver
Current LTV: Medium
Probability to Buy: 65%
Next Best Tactic: "Quest"
Automated Loyalty and Retention for Marketers
There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Our platform uses AI to model consumer behavior and compute the right reward for the right consumer at the optimal time avoiding churn and increasing lifetime value.
Configure native, dynamic, and personalized Loyalty Programs that go beyond the typical points/rewards mechanics and incentivize consumers for being loyal in a meaningful 1-1 way. Over 30 ready-to-launch marketing tactics can be configured in minutes through the wappier platform without any engineering effort required. Leaderboards, quests, draws, happy hour, scratch and win, daily bonus, achievements, it’s all here!
Configure and enable a Quest Tactic through the wappier platform in minutes!
Automated Loyalty and Retention for Marketers
There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Our platform uses AI to model consumer behavior and compute the right reward for the right consumer at the optimal time avoiding churn and increasing lifetime value.
Configure native, dynamic, and personalized Loyalty Programs that go beyond the typical points/rewards mechanics and incentivize consumers for being loyal in a meaningful 1-1 way. Over 30 ready-to-launch marketing tactics can be configured in minutes through the wappier platform without any engineering effort required. Leaderboards, quests, draws, happy hour, scratch and win, daily bonus, achievements, it’s all here!
Configure and enable a Quest Tactic through the wappier platform in minutes!
Loyalty Automation for Any Industry
ML-Based Point System
Native, Customizable UI and UX
30+ Preconfigured Loyalty Tactics
Real-Time 1-1 Personalization
Next Best Action Recommendation
User Profiling and Clustering
Pattern Identification
Content Marketing Automation
Can't find an example for your industry?
No worries, our awesome team is here to help. Give us a few details and we will help you visualize how Loyalty could look like for your consumers.
A single platform that optimizes the entire post-acquisition consumer journey
Know Your Consumers
Deep dive into consumer behavior by understanding their instincts and motives. Why did they buy that product, why did they abandon that product in the cart?
Manage Your Consumers
Go beyond industry standard segments. Leverage predicted consumer profiles and attributes to create dynamic clusters based on what they are about to do next.
Optimize Your Consumers
What is the next best marketing campaign for consumers that have left product X in their cart and have 50% probability to churn over the next 3 days? We know.
We are on a mission to go beyond typical automation workflows and power consumer management with AI.
Sounds interesting? Let’s schedule a quick call and see how and why we should work together. If we do, we promise you will love it and here are some extra reasons why:
Easy Setup, Flexible Integration
3rd Party Tool Integration and Connectivity
Automated Data Import and Export
Tech Support and Documentation
Dedicated Customer Success Manager
Weekly Performance Reports and Ongoing Optimization
