wappier for Marketers | wappier

wappier for Marketers

AI-Powered Optimization Technology that Marketers and Brands use to make more out of their existing consumers.

wappier’s truly innovative Machine Learning-Based Visualization technology delivers consumer viewpoints to marketers in a way that has never been done before.

The platform is leveraging machine learning to go from chaotic data pools to valuable information by deciding the what and the how of data visualization. Bringing a revolution to the data visualization and audience management industry by giving answers to questions you didn’t know you should be asking.

But, how do you know where to look to find the right answers?

ML-Based Data Visualization for Marketers

Data is complex and it has become even more complex to make sense of it. We have come a long way as human beings in data warehousing, processing, and business intelligence. However, data visualization got stuck. Our machine learning-based date visualization platform helps marketers from any vertical extract actionable insights from the most complex data sets.

What is interactive data visualization? Data visualization that gives answers to questions you didn’t know you should be asking.

wappier’s ML-Based Data Visualization

wappier Machine Learning-Based Visualization for Marketers

Typical Analytics Dashboard

Moving Beyond Typical Analytics Dashboards

ML-Based Data Visualization for Marketers

Data is complex and it has become even more complex to make sense of it. We have come a long way as human beings in data warehousing, processing, and business intelligence. However, data visualization got stuck. Our machine learning-based date visualization platform helps marketers from any vertical extract actionable insights from the most complex data sets.

What is interactive data visualization? Data visualization that gives answers to questions you didn’t know you should be asking.

wappier’s ML-Based Data Visualization

wappier Machine Learning-Based Visualization for Marketers

Typical Analytics Dashboard

Moving Beyond Typical Analytics Dashboards

Smart Audience Management for Marketers

Predefined audiences give biased answers. Our Audience Manager enables marketers to automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s probability to churn or buy, their predicted LTV, their responsiveness to offers, their matching to specific products, in order to serve them the right marketing campaign at the optimal time and thus optimize their behavior.

Select “Gold Status Members with 60%+ Probability to Buy” and send them a personalized, limited-time “1+1 Offer” Tactic!

wappier Smart Audience Management Platform for Marketers

Smart Audience Management for Marketers

Predefined audiences give biased answers. Our Audience Manager enables marketers to automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s probability to churn or buy, their predicted LTV, their responsiveness to offers, their matching to specific products, in order to serve them the right marketing campaign at the optimal time and thus optimize their behavior.

Select “Gold Status Members with 60%+ Probability to Buy” and send them a personalized, limited-time “1+1 Offer” Tactic!

wappier Smart Audience Management Platform for Marketers

AI Engine for Marketers

wappier’s AI engine tracks, models, predicts, and influences each consumer’s behavior real-time. One platform that leverages machine learning to go from chaotic data pools to valuable information by deciding what data to visualize and how to visualize it. We are enabling marketers to automate and optimize the entire post-acquisition consumer journey by understating who their consumers are and closing the loop for them.

Use AI to create a perfect funnel: a cylinder

wappier funnel

Awareness and Consideration

Conversion
Turn visitors into customers

Repetitive Conversion
Turn customers into repeat customers

Loyalty and Advocacy
Turn repeat customers into brand advocates

AI Engine for Marketers

wappier’s AI engine tracks, models, predicts, and influences each consumer’s behavior real-time. One platform that leverages machine learning to go from chaotic data pools to valuable information by deciding what data to visualize and how to visualize it. We are enabling marketers to automate and optimize the entire post-acquisition consumer journey by understating who their consumers are and closing the loop for them.

Use AI to create a perfect funnel: a cylinder

wappier funnel

Awareness and Consideration

Conversion
Turn visitors into customers

Repetitive Conversion
Turn customers into repeat customers

Loyalty and Advocacy
Turn repeat customers into brand advocates

Next Generation Analytics for Marketers

Descriptive Analytics

Summarize Consumer Behavior

Summarize the past in the most effective and comprehensive way. Leveraging advanced data processing, mining, aggregation, and visualization to deeply understand and analyze the what, how, when, and why of consumer behavior.

Predictive Analytics

Forecast Consumer Behavior

What are your consumer more likely to do next? Who are just about to convert? Who are the most likely to do their next purchase? Who are more responsive to email newsletters? Let’s find out!

Prescriptive Analytics

Affect Consumer Behavior

Now that you know what happened, why it happened and what will happen it’s time to close the loop by automagically targeting the right consumer with the right marketing campaign at the right time.

Next Best Action Recommendation for Marketers

Each consumer is different. There are thousands of parameters that affect and drive consumer behavior thus showing the same offers to everybody doesn’t make sense. Is it rainy or sunny? Is it beginning or end of the month? Is it weekend or weekday? Have consumers purchased an item during the last 7 days?

The wappier platform maximizes revenue and retention by using AI to recommend the next best action for each individual consumer real-time. Going beyond typical marketing automation and actually closing the loop.

John, Level 2

Loyalty Status: Bronze
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

Emily, Level 12

Loyalty Status: Silver
Current LTV: Medium
Probability to Buy: 65%
Next Best Tactic: "Quest"

Next Best Action Recommendation for Marketers

Each consumer is different. There are thousands of parameters that affect and drive consumer behavior thus showing the same offers to everybody doesn’t make sense. Is it rainy or sunny? Is it beginning or end of the month? Is it weekend or weekday? Have consumers purchased an item during the last 7 days?

The wappier platform maximizes revenue and retention by using AI to recommend the next best action for each individual consumer real-time. Going beyond typical marketing automation and actually closing the loop.

John, Level 2

Loyalty Status: Bronze
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

Emily, Level 12

Loyalty Status: Silver
Current LTV: Medium
Probability to Buy: 65%
Next Best Tactic: "Quest"

wappier Loyalty Automation Platform - Enable new features in minutes

Automated Loyalty and Retention for Marketers

There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Our platform uses AI to model consumer behavior and compute the right reward for the right consumer at the optimal time avoiding churn and increasing lifetime value.

Configure native, dynamic, and personalized Loyalty Programs that go beyond the typical points/rewards mechanics and incentivize consumers for being loyal in a meaningful 1-1 way. Over 30 ready-to-launch marketing tactics can be configured in minutes through the wappier platform without any engineering effort required. Leaderboards, quests, draws, happy hour, scratch and win, daily bonus, achievements, it’s all here!

Configure and enable a Quest Tactic through the wappier platform in minutes!

Automated Loyalty and Retention for Marketers

wappier Loyalty Automation Platform - Enable new features in minutes

There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Our platform uses AI to model consumer behavior and compute the right reward for the right consumer at the optimal time avoiding churn and increasing lifetime value.

Configure native, dynamic, and personalized Loyalty Programs that go beyond the typical points/rewards mechanics and incentivize consumers for being loyal in a meaningful 1-1 way. Over 30 ready-to-launch marketing tactics can be configured in minutes through the wappier platform without any engineering effort required. Leaderboards, quests, draws, happy hour, scratch and win, daily bonus, achievements, it’s all here!

Configure and enable a Quest Tactic through the wappier platform in minutes!

Loyalty Automation for Any Industry

commerce
wappier Loyalty Automation for Sharing Economies
wappier Loyalty Automation for Gambling
wappier Loyalty Automation for Food and Restaurants - Quest Feature
wappier Loyalty Automation for Banking and Finance
wappier Loyalty Automation for Travel
wappier Loyalty Automation for Telecoms and Media
wappier Loyalty Automation for Apps and Games - Quest Feature

ML-Based Point System

Native, Customizable UI and UX

30+ Preconfigured Loyalty Tactics

Real-Time 1-1 Personalization

Next Best Action Recommendation

User Profiling and Clustering

Pattern Identification

Content Marketing Automation

Can't find an example for your industry? ​

No worries, our awesome team is here to help. Give us a few details and we will help you visualize how Loyalty could look like for your consumers.

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A single platform that optimizes the entire post-acquisition consumer journey

Know Your Consumers

Deep dive into consumer behavior by understanding their instincts and motives. Why did they buy that product, why did they abandon that product in the cart?

Manage Your Consumers

Go beyond industry standard segments. Leverage predicted consumer profiles and attributes to create dynamic clusters based on what they are about to do next.

Optimize Your Consumers

What is the next best marketing campaign for consumers that have left product X in their cart and have 50% probability to churn over the next 3 days? We know.

We are on a mission to go beyond typical automation workflows and power consumer management with AI.

Sounds interesting? Let’s schedule a quick call and see how and why we should work together. If we do, we promise you will love it and here are some extra reasons why:

Easy Setup, Flexible Integration

3rd Party Tool Integration and Connectivity

Automated Data Import and Export

Tech Support and Documentation

Dedicated Customer Success Manager

Weekly Performance Reports and Ongoing Optimization