wappier for Marketers | wappier

wappier for Marketers

AI-Powered Optimization Technology that Marketers and Brands use to make more out of their existing consumers.

wappier’s truly innovative Machine Learning-Based Visualization technology delivers consumer viewpoints to marketers in a way that has never been done before.

The platform is leveraging machine learning to go from chaotic data pools to valuable information by deciding the what and the how of data visualization. Bringing a revolution to the data visualization and audience management industry by giving answers to questions you didn’t know you should be asking.

But, how do you know where to look to find the right answers?

ML-Based Data Visualization for Marketers

Data is complex and it has become even more complex to make sense of it. We have come a long way as human beings in data warehousing, processing, and business intelligence. However, data visualization got stuck. Our machine learning-based date visualization platform helps marketers from any vertical extract actionable insights from the most complex data sets.

What is interactive data visualization? Data visualization that gives answers to questions you didn’t know you should be asking.

wappier’s ML-Based Data Visualization

wappier Machine Learning-Based Visualization for Marketers

Typical Analytics Dashboard

Moving Beyond Typical Analytics Dashboards

ML-Based Data Visualization for Marketers

Data is complex and it has become even more complex to make sense of it. We have come a long way as human beings in data warehousing, processing, and business intelligence. However, data visualization got stuck. Our machine learning-based date visualization platform helps marketers from any vertical extract actionable insights from the most complex data sets.

What is interactive data visualization? Data visualization that gives answers to questions you didn’t know you should be asking.

wappier’s ML-Based Data Visualization

wappier Machine Learning-Based Visualization for Marketers

Typical Analytics Dashboard

Moving Beyond Typical Analytics Dashboards

Smart Audience Management for Marketers

Predefined audiences give biased answers. Our Audience Manager enables marketers to automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s probability to churn or buy, their predicted LTV, their responsiveness to offers, their matching to specific products, in order to serve them the right marketing campaign at the optimal time and thus optimize their behavior.

Select “Gold Status Members with 60%+ Probability to Buy” and send them a personalized, limited-time “1+1 Offer” Tactic!

wappier Smart Audience Management Platform for Marketers

Smart Audience Management for Marketers

Predefined audiences give biased answers. Our Audience Manager enables marketers to automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s probability to churn or buy, their predicted LTV, their responsiveness to offers, their matching to specific products, in order to serve them the right marketing campaign at the optimal time and thus optimize their behavior.

Select “Gold Status Members with 60%+ Probability to Buy” and send them a personalized, limited-time “1+1 Offer” Tactic!

wappier Smart Audience Management Platform for Marketers

AI Engine for Marketers

wappier’s AI engine tracks, models, predicts, and influences each consumer’s behavior real-time. One platform that leverages machine learning to go from chaotic data pools to valuable information by deciding what data to visualize and how to visualize it. We are enabling marketers to automate and optimize the entire post-acquisition consumer journey by understating who their consumers are and closing the loop for them.

Use AI to create a perfect funnel: a cylinder

wappier funnel

Awareness and Consideration

Conversion
Turn visitors into customers

Repetitive Conversion
Turn customers into repeat customers

Loyalty and Advocacy
Turn repeat customers into brand advocates

AI Engine for Marketers

wappier’s AI engine tracks, models, predicts, and influences each consumer’s behavior real-time. One platform that leverages machine learning to go from chaotic data pools to valuable information by deciding what data to visualize and how to visualize it. We are enabling marketers to automate and optimize the entire post-acquisition consumer journey by understating who their consumers are and closing the loop for them.

Use AI to create a perfect funnel: a cylinder

wappier funnel

Awareness and Consideration

Conversion
Turn visitors into customers

Repetitive Conversion
Turn customers into repeat customers

Loyalty and Advocacy
Turn repeat customers into brand advocates

Next Generation Analytics for Marketers

Descriptive Analytics

Summarize Consumer Behavior

Summarize the past in the most effective and comprehensive way. Leveraging advanced data processing, mining, aggregation, and visualization to deeply understand and analyze the what, how, when, and why of consumer behavior.

Predictive Analytics

Forecast Consumer Behavior

What are your consumer more likely to do next? Who are just about to convert? Who are the most likely to do their next purchase? Who are more responsive to email newsletters? Let’s find out!

Prescriptive Analytics

Affect Consumer Behavior

Now that you know what happened, why it happened and what will happen it’s time to close the loop by automagically targeting the right consumer with the right marketing campaign at the right time.

Next Best Action Recommendation for Marketers

Each consumer is different. There are thousands of parameters that affect and drive consumer behavior thus showing the same offers to everybody doesn’t make sense. Is it rainy or sunny? Is it beginning or end of the month? Is it weekend or weekday? Have consumers purchased an item during the last 7 days?

The wappier platform maximizes revenue and retention by using AI to recommend the next best action for each individual consumer real-time. Going beyond typical marketing automation and actually closing the loop.

John, Level 2

Loyalty Status: Bronze
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

Emily, Level 12

Loyalty Status: Silver
Current LTV: Medium
Probability to Buy: 65%
Next Best Tactic: "Quest"

Next Best Action Recommendation for Marketers

Each consumer is different. There are thousands of parameters that affect and drive consumer behavior thus showing the same offers to everybody doesn’t make sense. Is it rainy or sunny? Is it beginning or end of the month? Is it weekend or weekday? Have consumers purchased an item during the last 7 days?

The wappier platform maximizes revenue and retention by using AI to recommend the next best action for each individual consumer real-time. Going beyond typical marketing automation and actually closing the loop.

John, Level 2

Loyalty Status: Bronze
Current LTV: Low
Probability to Churn: 17%
Next Best Tactic: "Scratch & Win"

Emily, Level 12

Loyalty Status: Silver
Current LTV: Medium
Probability to Buy: 65%
Next Best Tactic: "Quest"

wappier Loyalty Automation Platform - Enable new features in minutes

Automated Loyalty and Retention for Marketers

There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Our platform uses AI to model consumer behavior and compute the right reward for the right consumer at the optimal time avoiding churn and increasing lifetime value.

Configure native, dynamic, and personalized Loyalty Programs that go beyond the typical points/rewards mechanics and incentivize consumers for being loyal in a meaningful 1-1 way. Over 30 ready-to-launch marketing tactics can be configured in minutes through the wappier platform without any engineering effort required. Leaderboards, quests, draws, happy hour, scratch and win, daily bonus, achievements, it’s all here!

Configure and enable a Quest Tactic through the wappier platform in minutes!

Automated Loyalty and Retention for Marketers

wappier Loyalty Automation Platform - Enable new features in minutes

There is no “one size fits all” approach when it comes to Loyalty. Each consumer counts. Our platform uses AI to model consumer behavior and compute the right reward for the right consumer at the optimal time avoiding churn and increasing lifetime value.

Configure native, dynamic, and personalized Loyalty Programs that go beyond the typical points/rewards mechanics and incentivize consumers for being loyal in a meaningful 1-1 way. Over 30 ready-to-launch marketing tactics can be configured in minutes through the wappier platform without any engineering effort required. Leaderboards, quests, draws, happy hour, scratch and win, daily bonus, achievements, it’s all here!

Configure and enable a Quest Tactic through the wappier platform in minutes!

Loyalty Automation for Any Industry

commerce
wappier Loyalty Automation for Sharing Economies
wappier Loyalty Automation for Gambling
wappier Loyalty Automation for Food and Restaurants - Quest Feature
wappier Loyalty Automation for Banking and Finance
wappier Loyalty Automation for Travel
wappier Loyalty Automation for Telecoms and Media
wappier Loyalty Automation for Apps and Games - Quest Feature

ML-Based Point System

Native, Customizable UI and UX

30+ Preconfigured Loyalty Tactics

Real-Time 1-1 Personalization

Next Best Action Recommendation

User Profiling and Clustering

Pattern Identification

Content Marketing Automation

Can't find an example for your industry? ​

No worries, our awesome team is here to help. Give us a few details and we will help you visualize how Loyalty could look like for your consumers.

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A single platform that optimizes the entire post-acquisition consumer journey

Know Your Consumers

Deep dive into consumer behavior by understanding their instincts and motives. Why did they buy that product, why did they abandon that product in the cart?

Manage Your Consumers

Go beyond industry standard segments. Leverage predicted consumer profiles and attributes to create dynamic clusters based on what they are about to do next.

Optimize Your Consumers

What is the next best marketing campaign for consumers that have left product X in their cart and have 50% probability to churn over the next 3 days? We know.

We are on a mission to go beyond typical automation workflows and power consumer management with AI.

Sounds interesting? Let’s schedule a quick call and see how and why we should work together. If we do, we promise you will love it and here are some extra reasons why:

Easy Setup, Flexible Integration

3rd Party Tool Integration and Connectivity

Automated Data Import and Export

Tech Support and Documentation

Dedicated Customer Success Manager

Weekly Performance Reports and Ongoing Optimization

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wappier does #GDConnect2019 Flag: United States on Google Android 10.0

 

Our own Ted Verani moderated the Mobile Gaming Today panel with industry leaders at GameDaily Connect USA on August 27, 2019.

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but it is very challenging for game makers stand out from the crowd in app stores.  This led off a free wheeling conversation about how to not oly acquire players but to retain them,  as well as discussion on market trends and keys to success for the booming mobile space.  Our panel of experts shared perspectives and  vital points developers need to understand.

 

PANELISTS:

 

MODERATOR:

Ted Verani, Vice President Business Development, wappier

wappier featured @ PocketGamer.biz 📹

12 September 2018: Video Interview for PocketGamer.biz

Interview Title: “wappier on Using Dynamic Pricing in Mobile Games to Increase Spending and Retention”

Last September, wappier joined forces with Pocket Gamer Connects Helsinki 2018 and was part of this amazing mobile gaming gathering. On day 2, our Founder and CEO, Alex Moukas, met with James Gilmour, Video Production Editor at PocketGamer.biz. Alex chatted with James about Dynamic Pricing and how we are using machine learning to automate the pricing of IAPs in mobile games leading to a positive impact on both user spending and player/payer retention.

wappier does #PGCLondon2019 Flag: United Kingdom on Apple

21-22 January 2019: Pocket Gamer Connects London 2019

Session Title: “Loyalty Programs – Increasing Engagement and Retention Outside of Gameplay”

Our Founder and CEO, Alex Moukas, took the stage this January and shared his insights on why app developers need to invest in loyalty and retention to make more out of their existing users.

Summary: Leading brands and organizations around the world use Loyalty Programs as a way to engage meaningfully with their customers. Why not in mobile gaming? Loyalty Programs are an easy and effective way to improve engagement and retention outside of gameplay. Even a 5% increase in retention can lead to 30-100% increase in revenue. Plus, it’s cheaper to retain an old customer than acquiring a new one.

In this session, Alex Moukas will demonstrate how game developers can get revenue and retention boosts of 30%+ by enabling an Automated Loyalty Program for their existing players on top their game. He will focus on specific loyalty tactics, how to set up a program without affecting the underlying gameplay, and share case study results from over 30 mobile games.

wappier does #GDConnect2019 Flag: United Kingdom on Google

28-30 May 2019: wappier part of GameDaily Connect London 2019. With over 7,000 attendees each year, GameDaily Connect, ex Casual Connect, is one of the largest mobile gaming trade shows across the world with events in China, Serbia, Kyiv, Tel Aviv, London, Seattle, Anaheim, San Francisco, and more.

Panel Session Title: “Mobile Gaming Today”

Awesome Panelists:

Awesome Moderator: Our own Ted Verani, VP of Business Development @ wappier

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but how can today’s game makers stand out from the crowd on the App Store and Google Play? How can they not only acquire users but retain them? What are the keys to success and what lies ahead for the booming mobile space? Our panel of experts will discuss the vital points developers need to understand.

wappier does #PGCHelsinki2019 Flag: Finland on Google

1-2 October 2019: wappier proudly being part of Pocket Gamer Connects Helsinki in October 2019. The mobile gaming industry was there and so were we! On day 1, our Ted Verani, VP of Business Development at wappier, took the stage to wow the crowds.   

Session Title: “IAP Pricing Optimization: Timing and Place”

Summary: Knowing the right price in the right location at the right time is the first step towards maximizing revenue from in-app purchases. This tour of factors proven to impact IAP purchasing decisions will offer attendees a collection of low-cost, high-impact techniques for developing profitable mobile gaming environments combined with a case study on Global Pricing (per country optimization) results.

wappier @ PocketGamer.biz YouTube Channel

wappier featured @ PocketGamer.biz 📹

23 January 2018: Video Interview for PocketGamer.biz

The wappier team traveled to London this January to take part in Pocket Gamer Connects London 2018.

Interview Title: “wappier on Improving Mobile Game Monetization by up to 50%”

On day 1, Alex Moukas, Founder and CEO at wappier, gave a very insightful interview to James Gilmour, Video Production Editor at PocketGamer.biz. Alex shared with James his insights about the mobile gaming industry and how wappier is here to help it by building a cloud-based platform that optimizes revenue for mobile apps and games through Engagement and Loyalty Programs and Dynamic Pricing.

 

wappier @ White Nights St. Petersburg 2018

wappier does #WN2018 Flag: Russia on Apple iOS 13.2

4-5 June 2018: White Nights Conference @ Saint Petersburg

Alex Moukas, Founder and CEO at wappier, took the stage last June and shared his insights on why it is crucial to starts investing effort and intelligence on post-acquisition.

Session Title: “Users Acquired … Now What? Mastering Your Game’s Loyalty & Pricing”

 Summary: Established industries, multinationals, the Fortune-500 companies around the world use Processes and Systems that deliver 30-50% revenue increase from existing customers. Why are they literally non-existent in the Mobile Gaming World? It’s cheaper to retain an old user than acquire a new one, right? For the first time in history, 50-people companies are called to manage 50 million users, this cannot happen with typical marketing automation, segmentation, and workflows. Case studies show it’s time to start thinking of ways to reduce user churn and increase revenue from existing customers.

 

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wappier @ Dev.Play Bucharest 2018

wappier does #DevPlay2018 ✈️

4-5 October 2018: Dev.Play Conference in Bucharest powered by the Romanian Game Developers Association (RGDA), wappier was there!

Our VP of Global Business Development, Ted Verani, was there to talk Mobile Gaming and explain how wappier’s Intelligent Revenue Management Platform is transforming the way app developers and marketers maximize consumer revenue with powerful AI that moves beyond marketing automation.

Session Title: “Users Acquired … Now What? How to Use Loyalty Programs and Pricing Optimization to Maximize Revenue”

wappier @ Casual Connect Belgrade 2018

wappier does #CCBelgrade! ✈️

1-3 October 2018: Casual Connect this October 2018 in Belgrade was just awesome! Ted Verani, wappier’s VP of Business Development, was there to meet old and new industry folks and moderate a #NotToBeMissed panel with:

Panel title: “Designing Games for Optimal IAP”

What did we talk about? While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games that consistently drive IAPs without alienating the player base.