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Mobile game retention is a tricky beast. Getting new users to download and install a game is relatively easy and cheap to do, at just
wappier has launched a new guide to aid developers in maintaining its player base. The new guide, dubbed Mobile Game Retention: The Ultimate Guide, is a
5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy
Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost
Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable.
Want to maximise your IAP revenues? Who doesn’t? A new report from self-styled intelligent revenue management outfit wappier is probably worth checking out then. Functionally entitled
“A Guide to Behavioral Economics for In-App Purchase Pricing” details the strategies and best practices needed to optimize in-app price points successfully NEW YORK CITY —