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5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy
Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost
Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable.
Want to maximise your IAP revenues? Who doesn’t? A new report from self-styled intelligent revenue management outfit wappier is probably worth checking out then. Functionally entitled
“A Guide to Behavioral Economics for In-App Purchase Pricing” details the strategies and best practices needed to optimize in-app price points successfully NEW YORK CITY —
The free-to-play market may be the most profitable gaming segment of all time, but it’s also the most competitive. Studios can’t just release games for
wappier Raises $4 Million to enhance its Intelligent Revenue Management and Machine Learning-Based Data Visualization platform A single optimization platform that maximizes revenue and retention