Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost with digital goods, game developers can offer price points that balance their own revenue goals with the amount users are willing to pay.
As behavioral economics prove, humans are irrational actors. We make purchasing decisions based on relative value instead of absolute value. Once you understand the psychological factors that play into our purchasing decisions, it is possible to implement pricing strategies that communicate the effective value of your IAPs and steer players to your preferred prices. By adopting the following techniques, it is possible to help players feel more comfortable making in-app payments in your game: