Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable.
With recent reports that the U.S. officially fell into a recession starting in February, free-to-play game publishers might take solace in the fact that the gaming industry in general has traditionally shown resilience in times of economic crisis. But is their optimism warranted?
There are plenty of reasons for hope. After all, the mobile gaming market has been on a consistent growth trajectory for more than a decade, achieving more than 10% year-over-year growth to generate $68.5 billion in 2019. What’s more, the video games market at large already proved impervious to the 2008 recession, during which Blizzard managed to break the record for single-day sales with the launch of World of Warcraft: Wrath of the Lich King.