wappier in the news! 🛎️
Must-read alert by PocketGamer.biz. Read the 1-1 interview with Alex Moukas, Founder and CEO of wappier, here: https://www.pocketgamer.biz/comment-and-opinion/67831/increasing-user-ltv-by-45-with-automated-loyalty-and-dynamic-pricing/
How can revenue management processes, like loyalty and pricing optimization, increase User LTV by 45%? wappier makes it simple with the power of AI and Machine Learning, aspiring to bring the sophistication that exists in UA to post-acquisition revenue management and optimization.
“It’s time we focus on the existing audience of a game. The right pricing of IAPs, the proper retention tactics and a meaningful loyalty system can make all the difference.”
On stage @ Pocket Gamer Connects London 2018:
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