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Why Hyper-Casual Games Need Loyalty Programs
Automated Loyalty Programs for Hyper-Casual Games
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Why Hyper-Casual Games Need Loyalty Programs

As the market gets more crowded and margins get thinner, loyalty programs can help hyper-casual portfolios continue to thrive. For all its recent success, the hyper-casual games market is facing a new challenge: saturation.The proliferation of new titles has increased UA costs and reduced margins. Now more than ever, developers need to start leveraging any and all proven strategies from the industry at large to keep their efforts net-positive. If history is any indication, one opportunity promises greater returns than any other for hyper-casual publishers: loyalty programs. Here’s why.Retention…

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November 29, 2019
Why The Mobile Game Industry Needs Intelligent Revenue Management
Intelligent Revenue Management for Apps and Games
Blog

Why The Mobile Game Industry Needs Intelligent Revenue Management

There’s no industry quite like mobile gaming, for better or worse. Today it accounts for roughly 80% of app store revenue and more than $50 billion in total market value, with the latter expected to hit $180.1 billion by 2021. Evidence suggests, however, that mobile game publishers will need to change their attitudes towards growth sooner rather than later if they’re going to survive long enough to see their industry thrive. Here is an interesting blog post as recently published at PocketGamer.biz.  Vanishing Frontiers The rest of the commercial world…

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November 27, 2019
Going to PGC Helsinki 2019
wappier at PGC Helsinki October 2019
Events

Going to PGC Helsinki 2019

October 1-2, 2019 wappier does #PGCHelsinki 2019! Getting ready for Pocket Gamer Connects Helsinki 2019? So do we! Europe's biggest mobile games business conference returns. Two full days (October 1st and 2nd, 2019) of networking, including 16 tracks, 4,000 meetings, 50+ counties and 900 companies represented! Our VP of Business Development, Ted Verani, and our Marketing Manager, Daphne Deiktaki, will travel to Helsinki to let everyone know what we've been up to lately. How to find them? That's easy: Meet us at our Booth [No. #B01] next to Meeting Point…

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September 2, 2019
wappier @ Casual Connect London 2019
wappier @ Casual Connect London 2019! Don't miss our panel session with IGG, Gamevil, Gismart, and Scopely.
Events

wappier @ Casual Connect London 2019

wappier does #CCLondon!  28-30 May 2019: Casual Connect London, YEAH! Exploring how creativity and business can merge to create beautiful games. Over 100 leaders in established and emerging markets of the mobile gaming industry will be there to cover game design, esports, live/ops, publishing, and next-generation technology. We wouldn't miss it for the world! What we are looking forward to the most? Our panel session on stage entitled "Mobile Gaming Today". Our VP of Business Development, Ted Verani, will be moderating the panel with four mobile game experts: Enric Cabestany,…

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May 16, 2019
Going to Nordic Game 2019
wappier at Nordic Game 2019!
Events

Going to Nordic Game 2019

Malmö, Sweden 22-24, 2019 wappier does #NordicGame 2019! wappier attends the sixteenth edition of Nordic Game, the one conference dedicated to the entire Nordic games industry. With 2,000+ gaming industry professionals gathered in Malmö every year, #NordicGame is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway, and Sweden.  Don't miss it!   Ted, our VP of Business Development, at Nordic Game 2019! If you want to meet while there just ping us at events@wappier.com. More than happy to grab…

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May 15, 2019
wappier @ Pocket Gamer Connects Seattle 2019
wappier at PGC Seattle 2019
Events

wappier @ Pocket Gamer Connects Seattle 2019

wappier does #PGCSeattle! ✈️ Pocket Gamer Connects - the Seattle edition - is just around the corner. Europe's biggest mobile games business conference returns to the US. Two days (May 13th and 14th) playing new and old games, meeting new and old friends. Will you go? We will! What we are looking forward to? Our panel session on stage on "Designing Games for Maximum Monetization". Our VP of Business Development, Ted Verani, will be moderating the panel with three amazing industry folks: Patrick McGrath, Product Lead @ WoogaTayber Voyer, Director of…

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May 6, 2019
Going to GDC San Francisco 2019
wappier at Game Developers Conference GDC 2019
Events

Going to GDC San Francisco 2019

San Francisco 18-22, 2019 Game Developers Conference is coming up next month! Planning to attend? Well, who isn't! Bringing together 28,000 attendees to exchange ideas and shape the future of the gaming industry, GDC is the world's largest professional game industry event. With 750 lectures, panels, tutorials, and roundtable discussions, gaming folks from all around the world are gathering ever March at the Moscone Convention Center in San Francisco. Pro Tip: Follow along on Gamasutra's dedicated #GDC2019 live coverage page to make sure you don't miss any breaking news,…

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February 1, 2019
Going to White Nights Berlin 2019
wappier at White Nights Berlin 2019
Events

Going to White Nights Berlin 2019

Berlin 12-13, 2019 wappier does #WNBerlin 2019! The wappier team is prepping for White Nights in Berlin (February 12-13, 2019). Expecting over 1,300 attendees this year, it is definitely one of the biggest gaming conferences in Europe. King, Supercell, Rovio, Bandai Namco, Big Fish, Wargaming, Playrix, Facebook, Google, and plenty of other industry folks will be there! If you want to meet while there just ping us at events@wappier.com! More than happy to grab a coffee and let you know what we've been up to lately. More from the #WhiteNights…

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January 28, 2019
wappier on “How To Increase User LTV by 45% with Automated Loyalty and Dynamic Pricing”
wappier featured @ PocketGamer.Biz
Newsroom

wappier on “How To Increase User LTV by 45% with Automated Loyalty and Dynamic Pricing”

wappier in the news! 🛎️ Must-read alert by PocketGamer.biz. Read the 1-1 interview with Alex Moukas, Founder and CEO of wappier, here: https://www.pocketgamer.biz/comment-and-opinion/67831/increasing-user-ltv-by-45-with-automated-loyalty-and-dynamic-pricing/ How can revenue management processes, like loyalty and pricing optimization, increase User LTV by 45%? wappier makes it simple with the power of AI and Machine Learning, aspiring to bring the sophistication that exists in UA to post-acquisition revenue management and optimization. "It's time we focus on the existing audience of a game. The right pricing of IAPs, the proper retention tactics and a meaningful loyalty system…

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January 26, 2019
Going to PGC London 2019
Events

Going to PGC London 2019

London 21-22, 2019 wappier does #PGCLondon 2019! Are you going? Who isn't? Pocket Gamer Connects in London is one of the biggest gaming events in Europe covering Mobile, PC, and Blockchain. Two full days of networking, including 16 tracks, 140 sessions, over 2,500 attendees, and 900 companies! The wappier team will be there to make new friends and catch up with old ones. Two sessions on stage by Alex, Founder and CEO of wappier, not to be missed: Growth Track Panel on Day 2 @ 12:20 "Gold Standards on Acquisition…

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January 1, 2019
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wappier featured @ PocketGamer.biz 📹

12 September 2018: Video Interview for PocketGamer.biz

Interview Title: “wappier on Using Dynamic Pricing in Mobile Games to Increase Spending and Retention”

Last September, wappier joined forces with Pocket Gamer Connects Helsinki 2018 and was part of this amazing mobile gaming gathering. On day 2, our Founder and CEO, Alex Moukas, met with James Gilmour, Video Production Editor at PocketGamer.biz. Alex chatted with James about Dynamic Pricing and how we are using machine learning to automate the pricing of IAPs in mobile games leading to a positive impact on both user spending and player/payer retention.

wappier does #PGCLondon2019 Flag: United Kingdom on Apple

21-22 January 2019: Pocket Gamer Connects London 2019

Session Title: “Loyalty Programs – Increasing Engagement and Retention Outside of Gameplay”

Our Founder and CEO, Alex Moukas, took the stage this January and shared his insights on why app developers need to invest in loyalty and retention to make more out of their existing users.

Summary: Leading brands and organizations around the world use Loyalty Programs as a way to engage meaningfully with their customers. Why not in mobile gaming? Loyalty Programs are an easy and effective way to improve engagement and retention outside of gameplay. Even a 5% increase in retention can lead to 30-100% increase in revenue. Plus, it’s cheaper to retain an old customer than acquiring a new one.

In this session, Alex Moukas will demonstrate how game developers can get revenue and retention boosts of 30%+ by enabling an Automated Loyalty Program for their existing players on top their game. He will focus on specific loyalty tactics, how to set up a program without affecting the underlying gameplay, and share case study results from over 30 mobile games.

wappier does #GDConnect2019 Flag: United Kingdom on Google

28-30 May 2019: wappier part of GameDaily Connect London 2019. With over 7,000 attendees each year, GameDaily Connect, ex Casual Connect, is one of the largest mobile gaming trade shows across the world with events in China, Serbia, Kyiv, Tel Aviv, London, Seattle, Anaheim, San Francisco, and more.

Panel Session Title: “Mobile Gaming Today”

Awesome Panelists:

Awesome Moderator: Our own Ted Verani, VP of Business Development @ wappier

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but how can today’s game makers stand out from the crowd on the App Store and Google Play? How can they not only acquire users but retain them? What are the keys to success and what lies ahead for the booming mobile space? Our panel of experts will discuss the vital points developers need to understand.

wappier does #PGCHelsinki2019 Flag: Finland on Google

1-2 October 2019: wappier proudly being part of Pocket Gamer Connects Helsinki in October 2019. The mobile gaming industry was there and so were we! On day 1, our Ted Verani, VP of Business Development at wappier, took the stage to wow the crowds.   

Session Title: “IAP Pricing Optimization: Timing and Place”

Summary: Knowing the right price in the right location at the right time is the first step towards maximizing revenue from in-app purchases. This tour of factors proven to impact IAP purchasing decisions will offer attendees a collection of low-cost, high-impact techniques for developing profitable mobile gaming environments combined with a case study on Global Pricing (per country optimization) results.

wappier @ PocketGamer.biz YouTube Channel

wappier featured @ PocketGamer.biz 📹

23 January 2018: Video Interview for PocketGamer.biz

The wappier team traveled to London this January to take part in Pocket Gamer Connects London 2018.

Interview Title: “wappier on Improving Mobile Game Monetization by up to 50%”

On day 1, Alex Moukas, Founder and CEO at wappier, gave a very insightful interview to James Gilmour, Video Production Editor at PocketGamer.biz. Alex shared with James his insights about the mobile gaming industry and how wappier is here to help it by building a cloud-based platform that optimizes revenue for mobile apps and games through Engagement and Loyalty Programs and Dynamic Pricing.

 

wappier @ White Nights St. Petersburg 2018

wappier does #WN2018 Flag: Russia on Apple iOS 13.2

4-5 June 2018: White Nights Conference @ Saint Petersburg

Alex Moukas, Founder and CEO at wappier, took the stage last June and shared his insights on why it is crucial to starts investing effort and intelligence on post-acquisition.

Session Title: “Users Acquired … Now What? Mastering Your Game’s Loyalty & Pricing”

 Summary: Established industries, multinationals, the Fortune-500 companies around the world use Processes and Systems that deliver 30-50% revenue increase from existing customers. Why are they literally non-existent in the Mobile Gaming World? It’s cheaper to retain an old user than acquire a new one, right? For the first time in history, 50-people companies are called to manage 50 million users, this cannot happen with typical marketing automation, segmentation, and workflows. Case studies show it’s time to start thinking of ways to reduce user churn and increase revenue from existing customers.

 

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wappier @ Dev.Play Bucharest 2018

wappier does #DevPlay2018 ✈️

4-5 October 2018: Dev.Play Conference in Bucharest powered by the Romanian Game Developers Association (RGDA), wappier was there!

Our VP of Global Business Development, Ted Verani, was there to talk Mobile Gaming and explain how wappier’s Intelligent Revenue Management Platform is transforming the way app developers and marketers maximize consumer revenue with powerful AI that moves beyond marketing automation.

Session Title: “Users Acquired … Now What? How to Use Loyalty Programs and Pricing Optimization to Maximize Revenue”

wappier @ Casual Connect Belgrade 2018

wappier does #CCBelgrade! ✈️

1-3 October 2018: Casual Connect this October 2018 in Belgrade was just awesome! Ted Verani, wappier’s VP of Business Development, was there to meet old and new industry folks and moderate a #NotToBeMissed panel with:

Panel title: “Designing Games for Optimal IAP”

What did we talk about? While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games that consistently drive IAPs without alienating the player base.