Why Hyper-Casual Games Need Loyalty Programs
As the market gets more crowded and margins get thinner, loyalty programs can help hyper-casual portfolios continue to thrive. For all its recent success, the hyper-casual games market is facing a new challenge: saturation.The proliferation of new titles has increased UA costs and reduced margins. Now more than ever, developers need to start leveraging any and all proven strategies from the industry at large to keep their efforts net-positive. If history is any indication, one opportunity promises greater returns than any other for hyper-casual publishers: loyalty programs. Here’s why.Retention…