Insights From “Trends in Mobile Gaming Today – Jam City, Murka, and Creative Mobile”

Insights From “Trends in Mobile Gaming Today – Jam City, Murka, and Creative Mobile”
Insights From “Trends in Mobile Gaming Today — Jam City, Murka, and Creative Mobile”
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The coronavirus pandemic may have halted in-person events this year, but that hasn’t stopped us from meeting! Continuing the 2020 trend of virtual panels, I recently…

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Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed

Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed
Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed
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  • Post Category:Blog

When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV are…

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