Thoughts, insights, tips on how to make the most out of your existing consumers.
Retention is one of the most important metrics for app developers, publishers, and marketers to analyze. As we’ve previously discussed, retention and monetization go hand
Improving retention is one of the most critical jobs of any app marketer. Getting users to download an app is one thing, but getting them
The coronavirus pandemic may have halted in-person events this year, but that hasn’t stopped us from meeting! Continuing the 2020 trend of virtual panels, I
When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV
5 Mobile Games That Nailed Their In-App Purchase Pricing Video games are expected to hit $180.1 billion in revenue in 2021, and a huge chunk