wappier Blog

Thoughts, insights, and tips on how to make the most out of your existing customers.

Blog

Thoughts, insights, tips on how to make the most out of your existing consumers.

image for article '5 Elements of Effective Price Optimization Models'

5 Elements of Effective Price Optimization Models

The countless factors that contribute to consumers’ purchase decisions are constantly in flux. From individual behaviors and concerns to social and economic trends, IAP pricing needs to be highly flexible.