Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
Retention vs Monetization At Launch: Why Mobile Game Developers Need Both To Succeed
When it comes to launching a successful mobile game, many F2P developers start by prioritizing retention above all else. Monetization figures like conversion and LTV
5 Mobile Games That Nailed Their In-App Purchase Pricing
5 Mobile Games That Nailed Their In-App Purchase Pricing Video games are expected to hit $180.1 billion in revenue in 2021, and a huge chunk
Pricing and Community Backlash. What if my Players Find Out?
Pricing and Community Backlash. What if my Players Find Out? When mobile developers talk about monetization, one point consistently gets overlooked – IAP Pricing. Take
In-App Purchase Pricing Strategy – How to Maximize Revenue
By implementing a robust in-app purchase pricing strategy, developers can maximize revenue from their users. In-app purchases are one of the best performing monetization options
Is mobile Free-to-Play recession-proof?
Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable.
