Policy | wappier

Privacy Policy for wappier.com

Our online privacy policy

Wappier has created this privacy policy (the "Site Policy") to demonstrate our commitment to the privacy of our web site visitors and the right of privacy throughout the Internet. Privacy on this Wappier web site (the "Site") is of great importance to us. Because we gather important information from visitors to our Site, we have established this policy as a means to communicate our information gathering and dissemination practices. Wappier will treat your personal information in accordance with the privacy statement in place at the time of collection of such information, or as you otherwise consent. By using this Site, you are agreeing to the terms of the Site Policy. We reserve the right to change the Site Policy. If we decide to make a material change to the Site Policy, we will post a notice at least thirty days prior to making any material changes. Your continued use of this Site, including use after the posting of any changes to these terms, will be deemed acceptance by you of the Site Policy. You will find information on the following topics within this Site Policy:

  • Collected Information
  • Cookies and Clear GIFs
  • Security
  • Third-Party Sites
  • Opt-Out and Update Policy

Collection Information

Anonymous Information

You can visit the Site to read information about our company, products, and services without telling us who you are and without revealing any personal information. To improve the usefulness of our site, Wappier measures and analyzes non-identifying, usage, and volume statistical information from Site visitors in order to administer our Site, and to constantly improve the quality of our service and site performance.

Information gathered may include, but is not limited to, the following: the activity of the Site visitor's browser when the visitor is viewing the Site; the site path of visitors; and the time visitors come to the Site. Wappier reserves the right to publish anonymous, aggregate summary information regarding its Site visitors for promotional purposes and as a representative audience for advertisers. Please note that this is not personal information, only general summaries of our visitors' usage of the Site.

Personally Identifiable Information

You may wish to request information about our products and services or to contact us in general online. To facilitate the distribution of this content, you are asked to provide information, such as, but not limited to, name, company phone number, e-mail address and address. Wappier may also ask you for further information about your activities however, this is information is provided by you on a voluntary basis only and is not required by us in order for you to use and enjoy our Site.

Information Use and Disclosure

Wappier uses the information that we collect on the Site to contact you to further discuss your interest in our company, our services, and to send information regarding our company, such as marketing promotions and events. This information may also be used to improve the services we provide you. The information is collected and stored in a manner that is appropriate for the nature of the data that we collect, and the need to fulfill your request. This information is not provided to third parties for their own use, unless specifically authorized by you. Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law, or in order to comply with a current judicial proceeding, a court order, or legal process served on the Site. We may store and process personal information in countries of the European Union or any other country in which we (or any of our Subsidiaries or agents) maintain facilities.

Cookies and clear GIFs

What Are Cookies

Cookies are files that Web servers place on an Internet user's computer that are designed to store basic information (such as visitor preferences). The use of cookies on this Site allows visitors to enjoy more seamless visits and more accurately measures visitor behavior on the Site. There are two types of cookies: session and persistent. Session cookies exist only during an Internet user's online session. They disappear from the user's computer when he/she closes the browser software. Persistent cookies remain on the user's computer after the browser has been closed. The cookies used on the Site do not identify you personally. They merely recognize your browser, unless you choose to identify yourself voluntarily. You may choose to identify yourself for any one of the following reasons: by asking the browser to remember your username and password, by responding to a promotional offer, or by personalizing a web page or requesting more information on a product or service. Otherwise you remain anonymous.

What Are Cookies

Cookies are files that Web servers place on an Internet user's computer that are designed to store basic information (such as visitor preferences). The use of cookies on this Site allows visitors to enjoy more seamless visits and more accurately measures visitor behavior on the Site. There are two types of cookies: session and persistent. Session cookies exist only during an Internet user's online session. They disappear from the user's computer when he/she closes the browser software. Persistent cookies remain on the user's computer after the browser has been closed. The cookies used on the Site do not identify you personally. They merely recognize your browser, unless you choose to identify yourself voluntarily. You may choose to identify yourself for any one of the following reasons: by asking the browser to remember your username and password, by responding to a promotional offer, or by personalizing a web page or requesting more information on a product or service. Otherwise you remain anonymous.

How Wappier Uses Cookies

When you interact with the Site, we strive to make that experience easy and meaningful. When you come to our Site, a server uses cookies to improve your interaction with the Site by, for example, remembering your preferences. More specifically, Wappier uses cookies to measure your behavior on this Site and to save personal settings on specific pages. Wappier uses cookies to identify the fact that you are a prior Site visitor (whatever the case may be). Users who disable their Web browsers' ability to accept cookies will still be able to browse the Site; however, they may lose some of the functionality provided by the use of cookies.

Controlling Our Use of Cookies

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. For further information about disabling cookies you can visit www.allaboutcookies.org. If you choose to decline cookies, you may not be able to sign in or use other interactive features of the Site and services that depend on cookies.

What are Clear GIFs?

Clear GIFs (also known as web beacons) are used in combination with cookies to help Site operators understand how visitors interact with their web sites. A clear GIF is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a site. The use of a clear GIF allows the Site to measure the actions of the visitor opening the page that contains the clear GIF.

How We Use Clear GIFs

We utilize clear GIFs to measure visitor behavior, to help us improve visitor experience, and to manage site content. We may use clear GIFs on this Site, in our emails, in our advertisements on other web sites, or in our advertisements in others' emails.

Security

While we strive to protect your personal information, no data transmission over the Internet can be guaranteed to be totally secure and therefore we cannot ensure or warrant the security of any information you send to us. You send any information via this Site at your own risk.

Third Party sites

The Site may from time to time contain links to other web sites. Wappier is not responsible for the privacy practices or the content of these other web sites. Customers and/or visitors should check the privacy policy statements of these other web sites to understand their policies. Customers and visitors who access a linked site may be disclosing their private information. It is the responsibility of the user to keep such information private and confidential.

Opt-out and update policies

Opt-Out Policy

Wappier offers its Site visitors a means for controlling the use of session information. If, at any time after registering for information, you change your mind about receiving receipt of information from us, or about the use of information volunteered by you, if you no longer wish to receive emails from us, please send us a request specifying your new choice to support@wappier.com.

Contact Us

If you have questions, concerns, or suggestions regarding our Privacy Policy, we can be reached using the contact form on our Contact Us page.

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wappier featured @ PocketGamer.biz 📹

12 September 2018: Video Interview for PocketGamer.biz

Interview Title: “wappier on Using Dynamic Pricing in Mobile Games to Increase Spending and Retention”

Last September, wappier joined forces with Pocket Gamer Connects Helsinki 2018 and was part of this amazing mobile gaming gathering. On day 2, our Founder and CEO, Alex Moukas, met with James Gilmour, Video Production Editor at PocketGamer.biz. Alex chatted with James about Dynamic Pricing and how we are using machine learning to automate the pricing of IAPs in mobile games leading to a positive impact on both user spending and player/payer retention.

wappier does #PGCLondon2019 Flag: United Kingdom on Apple

21-22 January 2019: Pocket Gamer Connects London 2019

Session Title: “Loyalty Programs – Increasing Engagement and Retention Outside of Gameplay”

Our Founder and CEO, Alex Moukas, took the stage this January and shared his insights on why app developers need to invest in loyalty and retention to make more out of their existing users.

Summary: Leading brands and organizations around the world use Loyalty Programs as a way to engage meaningfully with their customers. Why not in mobile gaming? Loyalty Programs are an easy and effective way to improve engagement and retention outside of gameplay. Even a 5% increase in retention can lead to 30-100% increase in revenue. Plus, it’s cheaper to retain an old customer than acquiring a new one.

In this session, Alex Moukas will demonstrate how game developers can get revenue and retention boosts of 30%+ by enabling an Automated Loyalty Program for their existing players on top their game. He will focus on specific loyalty tactics, how to set up a program without affecting the underlying gameplay, and share case study results from over 30 mobile games.

wappier does #GDConnect2019 Flag: United Kingdom on Google

28-30 May 2019: wappier part of GameDaily Connect London 2019. With over 7,000 attendees each year, GameDaily Connect, ex Casual Connect, is one of the largest mobile gaming trade shows across the world with events in China, Serbia, Kyiv, Tel Aviv, London, Seattle, Anaheim, San Francisco, and more.

Panel Session Title: “Mobile Gaming Today”

Awesome Panelists:

Awesome Moderator: Our own Ted Verani, VP of Business Development @ wappier

The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but how can today’s game makers stand out from the crowd on the App Store and Google Play? How can they not only acquire users but retain them? What are the keys to success and what lies ahead for the booming mobile space? Our panel of experts will discuss the vital points developers need to understand.

wappier does #PGCHelsinki2019 Flag: Finland on Google

1-2 October 2019: wappier proudly being part of Pocket Gamer Connects Helsinki in October 2019. The mobile gaming industry was there and so were we! On day 1, our Ted Verani, VP of Business Development at wappier, took the stage to wow the crowds.   

Session Title: “IAP Pricing Optimization: Timing and Place”

Summary: Knowing the right price in the right location at the right time is the first step towards maximizing revenue from in-app purchases. This tour of factors proven to impact IAP purchasing decisions will offer attendees a collection of low-cost, high-impact techniques for developing profitable mobile gaming environments combined with a case study on Global Pricing (per country optimization) results.

wappier @ PocketGamer.biz YouTube Channel

wappier featured @ PocketGamer.biz 📹

23 January 2018: Video Interview for PocketGamer.biz

The wappier team traveled to London this January to take part in Pocket Gamer Connects London 2018.

Interview Title: “wappier on Improving Mobile Game Monetization by up to 50%”

On day 1, Alex Moukas, Founder and CEO at wappier, gave a very insightful interview to James Gilmour, Video Production Editor at PocketGamer.biz. Alex shared with James his insights about the mobile gaming industry and how wappier is here to help it by building a cloud-based platform that optimizes revenue for mobile apps and games through Engagement and Loyalty Programs and Dynamic Pricing.

 

wappier @ White Nights St. Petersburg 2018

wappier does #WN2018 Flag: Russia on Apple iOS 13.2

4-5 June 2018: White Nights Conference @ Saint Petersburg

Alex Moukas, Founder and CEO at wappier, took the stage last June and shared his insights on why it is crucial to starts investing effort and intelligence on post-acquisition.

Session Title: “Users Acquired … Now What? Mastering Your Game’s Loyalty & Pricing”

 Summary: Established industries, multinationals, the Fortune-500 companies around the world use Processes and Systems that deliver 30-50% revenue increase from existing customers. Why are they literally non-existent in the Mobile Gaming World? It’s cheaper to retain an old user than acquire a new one, right? For the first time in history, 50-people companies are called to manage 50 million users, this cannot happen with typical marketing automation, segmentation, and workflows. Case studies show it’s time to start thinking of ways to reduce user churn and increase revenue from existing customers.

 

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wappier @ Dev.Play Bucharest 2018

wappier does #DevPlay2018 ✈️

4-5 October 2018: Dev.Play Conference in Bucharest powered by the Romanian Game Developers Association (RGDA), wappier was there!

Our VP of Global Business Development, Ted Verani, was there to talk Mobile Gaming and explain how wappier’s Intelligent Revenue Management Platform is transforming the way app developers and marketers maximize consumer revenue with powerful AI that moves beyond marketing automation.

Session Title: “Users Acquired … Now What? How to Use Loyalty Programs and Pricing Optimization to Maximize Revenue”

wappier @ Casual Connect Belgrade 2018

wappier does #CCBelgrade! ✈️

1-3 October 2018: Casual Connect this October 2018 in Belgrade was just awesome! Ted Verani, wappier’s VP of Business Development, was there to meet old and new industry folks and moderate a #NotToBeMissed panel with:

Panel title: “Designing Games for Optimal IAP”

What did we talk about? While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games that consistently drive IAPs without alienating the player base.